Modules

SharpLink’s C4 Sports Betting Conversion platform replaces generic banner ads and buttons with personalized real-time betting offers. Explore our library of interactive elements, and learn more about how customers interact with sportsbook betting markets, direct from the page.

Widgets

Our library of JavaScript modules allow you to embed live and interactive betting content for major league fixtures, players and teams.

Inline Odds

Embed any market within your copy with real-time, bet-able prices. These markets can be shown in selected legal states, or to all users, with the closing price retained in the copy once the market is complete.

Contextualizer

Want to show relevant betting content based solely on your page's content? SharpLink’s Contextualizer service uses state of the art Entity Resolution to identify and map where different players and teams appear within an article. By further referencing the discovered teams to the forthcoming fixture schedule we can identify the most prominent events from the copy.

Once we have analyzed the article and identified the locations of each entity we’re able to embed betting markets directly alongside the relevant teams. Our caching layer ensures users are served with the embedded markets as quickly as possible, with real time odds from your preferred sportsbook.

The Contextualizer service can also be used to drive all the visible modules on the page – avoid specifying exactly which fixtures or players you want by leaving that decision to the Contextualizer. This reduces integration and operation overhead, making deploying SharpLink a simple and fast process.

Sending content to the Contextualizer is as simple as wrapping your article in code tags, and if that’s still too much work, you can simply pass the page URL and allow us to analyze the whole page.

Betslip

Most solutions link off immediately to either a generic landing page, or deep link to the relevant market. You’re left with a tough choice - send the user to the promo page, but lose their bet selection; or send them directly to the betting page but lose the opportunity to walk them through the onboarding procedure?

The SharpLink Betslip allows users to collect multiple bets from across your site and take those bets direct to the sportsbook, rebuilding that Betslip when they land. This removes friction from the experience, increasing the chance of bet placement.



Users who have not placed a bet before can optionally be taken to a landing page to guide them through the sportsbook onboarding procedure, while still retaining their bet selection for placement after signup.

The SharpLink Betslip allows users to collect multiple bets from across your site and take those bets direct to the sportsbook, rebuilding that Betslip when they land. This removes friction from the experience, increasing the chance of bet placement.