Sharplink Gaming Names Sports Betting Industry Veteran Tom Masterman as New Vice President, Revenue

MINNEAPOLIS, July 07, 2022 — SharpLink Gaming Ltd. (Nasdaq:SBET) (“SharpLink” or the “Company”), a pioneer of targeted, data-driven user engagement and conversion solutions for the U.S. sports betting and iGaming industries, today announced the appointment of Tom Masterman as Vice President, Revenue, tasked with guiding and directing the Company’s direct enterprise sales activities and processes that generate new business and deepen existing customer and partner relationships.

Reporting directly to SharpLink CEO Rob Phythian, Masterman brings the Company over a decade of proven experience and a notable track record of driving new business as a senior ranking sales executive for leading sports betting technology companies, including Sportradar US and Genius Sports Media.

“Tom was a key member of my executive team at Sports Data and Sportradar US, so I am keenly aware and appreciative of the deep skill, industry relationships and business-building talent that he brings SharpLink,” stated Phythian. “We are thrilled to have brought him onboard and fully expect that he will have a marked impact on the future success of our Company.”

Prior to joining SharpLink, Masterman served as Vice President of Sales at ShotTracker, where he led the integration of cutting-edge sports data into enterprise clients that included ESPN and CBS Sports. Previously, he served as Global Head of Publisher Sales at Genius Sports Group, driving data partnerships with enterprise clients including Google, NBC Sports, MSN Sports and USA Today.

From 2013 through 2017, Masterman was Chief Revenue Officer at Sportradar US, where he directed enterprise sales activities, winning major new customer accounts which included CBS Sports, Yahoo Sports, Sports Illustrated, FanDuel, DraftKings, Comcast, CNN and the Associated Press, among many others. During his tenure, Sportradar, secured the data provider rights for the NFL, NBA, NHL and NASCAR.

Masterman joined Sportradar in 2013 following its acquisition of SportsData, where he had teamed with founder Phythian, and served as Vice President of Business Development. Under his sales leadership, SportsData grew revenues from start-up to more than $10 million in under three years, successfully negotiating strategic sales channel and content partnerships with top sports and media companies, including Google, Facebook, Twitter, Turner Sports, IBM, USA Today, Getty and the Associated Press. Masterman began his career as an Emmy-nominated television producer and has held several leadership roles in digital media companies. He earned a Bachelor’s degree in Communications from Boston College and an MBA from the University of Minnesota.

Commenting on his arrival at SharpLink, Masterman said, “I am so excited to once again be working with Rob, who is a smart, inspirational leader and industry visionary. Together, we accomplished great things at SportsData and Sportradar, so I’m looking forward to once again leveraging our complementary strengths to drive SharpLink’s growth and help to ensure we ultimately dominate the fast emerging sports betting conversion market.”

About SharpLink Gaming Ltd.

Founded in 2019 and based in Minneapolis, Minnesota, SharpLink is a leading online technology company that connects sports fans, leagues and sports websites to relevant and timely sports betting and iGaming content. SharpLink uses proprietary, intelligent, online conversion technology to convert sports fans into sports bettors for licensed, online sportsbook operators. SharpLink’s intelligent C4 Sports Betting Conversion technology delivers and determines the best sportsbook betting offers and experience for each identified user. Using sophisticated, behavioral modeling and tracking technologies, and by analyzing user’s past and present behaviors, we serve sports fans with personalized betting offers specifically tied to each fan’s favorite sports, teams and players. Additionally, SharpLink specializes in helping sports media companies develop strategies, products and innovative solutions to drive deep customer engagement with highly interactive sports games and mobile applications. SharpLink is run by industry veterans with several successful exits in the sports gaming and iGaming sectors. For more information, please visit the SharpLink website at www.sharplink.com.

Forward-Looking Statements

This release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the expected growth in the online betting industry, the Company’s ability to grow its business, the potential benefits of the Company’s products, services and technologies and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, government regulation of online betting, customer acceptance of new products and services, the effects of the spread of Coronavirus (COVID-19) and future measures taken by authorities in the countries in which we operate on our operations, the demand for our products and our customers’ economic condition, the impact of competitive products and pricing, the lengthy sales cycle, proprietary rights of the Company and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the United States Securities and Exchange Commission. The Company does not undertake any responsibility to update the forward-looking statements in this release.

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