SharpLink and RealTime Fantasy Sports Announce Strategic Technology Partnership
RTFS utilized SharpLink’s solutions to enhance user experience and earn affiliate revenue through direct platform access to legal sports betting options
MINNEAPOLIS, MN – News Direct – SharpLink, a middleware technology company that connects sports enthusiasts, leagues, and publishers to the most relevant and timely sports betting content in the industry, announced today a strategic technology partnership with RealTime Fantasy Sports (RTFS). RTFS has utilized SharpLink technology to upgrade and enhance the overall user experience for RTFS customers while providing them with direct access to legal sportsbooks in their area for the 2020 NFL season. Currently, these services are only available for RTFS users in Colorado, New Jersey and West Virginia.
“The natural overlap between fantasy sports users and sports bettors is nearly 90%, however fantasy sites are finding that they don’t have a strategy or solution to effectively convert and monetize their userbases for sportsbook revenues,” said Rob Phythian, CEO of SharpLink. “Our partnership with RTFS is a perfect example of how SharpLink can be the bridge between the platform and the sportsbook creating sustainable affiliate revenue all while staying engaged and providing a strong user experience for its audience.”
SharpLink’s AI and machine learning-enabled sports betting conversion and engagement technology delivers and determines the best sportsbook betting offers and experience for each targeted user. SharpLink created a plug and play version of a contextualized betting experience for RTFS utilizing minimal internal RTFS resources. SharpLink deployed:
- Backed by GraphQL API’s and dynamically scaling cloud infrastructures
- Custom graphical modules and styling to complement the existing UI/UX
“The future of fantasy sports will incorporate an element or connection to sports betting. We recognized quickly that as a leader and first mover in the market that we could help direct our engaged audience towards legal sports betting operators but needed help on how to efficiently develop that conversion,” said Mark Hanna, President of RTFS. “SharpLink’s technology integrated seamlessly into our platform providing our users unique information and access to legal sportsbooks in their area while allowing us to stay connected with our users rather than just passing them off to another site.”
For more information on SharpLink’s products and services, please visit – www.sharplink.com
Founded in 2019, SharpLink is a middleware technology company that connects sports enthusiasts, leagues, and publishers to the most relevant and timely sports betting content in the industry. SharpLink’s AI and machine learning-enabled sports betting conversion and engagement technology delivers and determines the best sportsbook betting offers and experience for each targeted user. SharpLink executives have founded, built, and sold sports-related companies for more than $120MM in enterprise value.